Question 1

What is Knoqly?

Accepted Answer

Knoqly is a door-to-door sales company that recruits, trains and manages the field reps who sell fiber internet plans to homeowners for ISPs, paid per activated subscriber. Knoqly (pronounced "knockly") was founded by Isaac Hoffman, who has sold door to door since 2012, including on Google Fiber's internal team in Charlotte.

Question 2

Will this become another thing on my plate?

Accepted Answer

We run recruiting, training, scheduling, and day-to-day management ourselves. You get more subscribers and less headache.

Question 3

Will they represent us well at the door?

Accepted Answer

Every rep is background-checked to a standard set with you, trained on your offer and on a written conduct standard before the first door, and badged where the city requires it. The standard is specific: truthful about the offer, not pushy, well groomed, no arguments with a customer, soliciting ordinances and no-soliciting signs respected. A rep who breaks it is removed from your program. Reps are also paid only on installed subscribers, so a sale that cancels earns them nothing, and a rep whose soft selling causes more than 25% of their sales to cancel is removed. The first team into any market is reps with significant fiber experience.

Question 4

How much will this cost?

Accepted Answer

The rate per activated subscriber is agreed in writing for each market. Customers who cancel shortly after activation are charged back. The invoice lists only accounts that activated, and you can check it line by line against your own install report. No setup fee, no monthly minimum.

Question 5

What does Knoqly manage, and what stays with us?

Accepted Answer

Knoqly recruits, vets, trains, schedules, and manages the crew, checks each market's solicitation rules, and handles every rep question and field concern. You keep the offer, the pricing, the territory, the brand standard, and the customer relationship after the sale. Your team never manages a rep.

Question 6

Which fiber providers is this built for?

Accepted Answer

Residential fiber providers with serviceable addresses to sell: regional overbuilders, rural and small ISPs, electric cooperatives, municipal networks, and BEAD-funded builds. Crew size is set by your footprint, install capacity, and take-rate target, from one crew in one town to several markets at once.

Question 7

When is the right time to send a crew in?

Accepted Answer

The week addresses become serviceable. Every month a built passing sits unsold is subscriber revenue that never comes back, and the households most ready to switch are the ones a rep reaches first. A crew also fits an existing market where penetration has stalled below your plan.

Question 8

How do we measure whether it worked?

Accepted Answer

Three numbers, weekly: doors knocked, sales, and installs, each checkable against your own install report. Penetration before and after by address list is the one that matters. In one 1,317-address market, 228 new subscribers in 14 days moved penetration from 2.43% to 19.74%. Model your own market with the take rate calculator.

Question 9

Who recruits and trains the reps?

Accepted Answer

Knoqly does, from a network of more than 500 experienced door-to-door fiber sales contractors. Every rep is background-checked to a standard set with you, trained on your offer, your service areas, and the local soliciting ordinances, and signed to a written conduct standard before knocking a single door in your name.

Door-to-door fiber sales teams for ISPs, run to your standard.

A finished fiber build isn't a subscribed one.

The record so far.

Five stages, from signed agreement to installs.

Every door belongs to somebody's home first.

The questions every vendor conversation starts with.

Let's talk about your market.